Marketing

Marketing Campaigns

She has helped with file management to organize marketing campaigns, as well as created content for campaigns, including photo/video assets, coloring pages, copy, a cookbook and program toolkits for the events team, among other things.

Social Media and Digital Analytics

When she first joined the organization, she performed a SWOT to analyze social media and website analytics, as well as review the sites for visual appeal. From there, MAWA implemented ideas she had, including making posts more interactive to increase engagement and making sure the brand was representative throughout all posts.

Alumni Relations

She works in conjunction with the alumni relations manager to write post-wish stories, create multimedia content and connect with alumni through event planning. She also helps to manage file organization using Sharepoint, Salesforce and Monday.

Content Creation

She works to create photo, video and graphic content for socials platforms, marketing campaigns, newsletters and the digital website.

Events

She works to help coordinate before and assist during media, alumni, brand and wish day events. She assisted during Wish Ball, Wish Flight, an alumni event during the Nascar Championship in Phoenix and a room-redo for wish kid Jerry, among others.

Content